One of our founders, Gordon Henderson, recently had the opportunity to share some insights from our recent new home buyer research with Michael Rogers of the Small Business Association of Michigan Weekly Podcast. New home buyers are exceptionally anxious right now, and keeping them engaged...
1. You’re using 6-figure personnel to do a 5-figure job. If your sales professionals are hitting their targets, you’re likely paying them $100K or more. Why spend any of their time doing a task that is much better suited for a more specialized, lower-paying position? You’re...
Homebuilders face many challenges in today’s market including rising interest rates, softening purchase activity, and high cancellation rates. Customers are reconsidering and even walking away from their original decision to purchase a new home. While it is hard to insulate your company from cancellations, they...
In today’s new home market, many buyers are building in states they aren’t located in. Typically, these homebuyers are buying a new home for their family to change states due to work, to be closer to family, or to live a different lifestyle than they...
Stay front-of-mind with prospects Got a hot lead standing in the model home that’s not ready to commit just yet? Leverage weekly progress photos of your inventory homes to help keep you front-of-mind. Prospective customers will agree to follow a home that they’re interested in. Send...